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Bob Bly
interviewed live and FREE on audio...
Here is a two hour interview with master copywriter Bob Bly. This is a
GREAT interview because I grilled Bob with your questions on the
insider
secrets of the copywriting business.
The purpose of this interview is not to sell you anything. It's just
straight-up killer copywriting secrets and content.
Bob Bly is an independent copywriter and consultant with more than 25
years experience in business-to-business, high-tech, industrial, and
direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter."
Bob Bly is the author of what many consider to be the "Bible"
of copywriting, The Copywriter's Handbook, published by Henry Holt
& Co. The legendary David Ogilvy says: " I don't know a single
copywriter whose work would not be improved by reading this book. And
that includes me."
Bob Bly writes sales letters, direct mail packages, magalogs, e-mail
marketing, ads, brochures, articles, press releases, newsletters, Web
pages, white papers, catalogs, and other marketing materials clients
need to sell their products and services to business and direct-
response buyers.
Most copywriters out there today have, at best, only a few years of
experience and are not yet masters of their craft. Bob Bly has
been
writing winning promotions for top clients like Boardroom, IBM, Intuit,
Ken Roberts Company, Swiss Bank, Nortel Networks, Praxair, and dozens
of other companies for over a quarter of a century!
Yes, there are a few other senior copywriters you can hire today. But
Bob Bly does something many of them do not: he writes all of his own
copy.
He doesn't hire junior copywriters to work on your promotions. If he
takes on your job, you know that every word in your promotion was
written by Bob Bly... an advantage not available from any other source.
This may be your only chance to get answers from one of the best
copywriters ever.
CTC Publishing is the publishing company of Bob Bly, the man
McGraw-Hill calls ''America''s top copywriter.''
Bob Bly has written copy for more than 100 companies including
Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent
Technologies.
He is the author of more than 60 books and a columnist for DM News and
Early to Rise. For more information on Bob Bly's other products go here.
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